The Project:
This ad campaign, showing National Bank of Arizona bankers in “Team NB|AZ jerseys” that I designed for this campaign, ran in Arizona newspapers and business journals alongside an insert of perforated “trading cards.” As a sponsor of the Phoenix Suns, the team concept I pitched as NB|AZ’s in-house designer was a natural one for these bankers.
The Results:
The enthusiasm for the resulting campaign radiated as the bankers wore the custom-printed jerseys every chance they got and the buzz in their communities increased as they delighted in passing out their trading cards to current and hopeful clients — if the clients hadn’t already clipped it out of their papers to show them first!
