The Project:
Chartwells K-12 Food Service brings custom food service programs to more than 4500+ school districts. As the senior art director at the creative agency Welltivity, I was the lead designer for this system that included menu templates, themed lunch station logos, lunch sacks with trivia and games, and a lunch serving station masquerading as a food truck.
Cooking up the crossword puzzles from scratch and including corny fruit & veggie jokes on the lunch sacks was my favorite part of this project (all puns intended).
The Results:
The system needed the flexibility to work within thousands of different schools and was called a “smash hit”. Thanks to the resulting demand from schools, Chartwells requested additional food truck designs, tablecloths, and email templates to add to the system.
