Case Study: C-Section Booklet
Assignment: A 24-page booklet all about C-section deliveries, written and designed with a friendly, nonjudgmental tone. Given to parents in OB-GYN offices alongside other promotional materials that I designed. Scroll through the images below to read about my process, starting with researching the topic, organizing the content, wireframing the booklet, through to the design and print production.
Project Kick-off: Because of my long history with this client, I was able to create a primary document of potentially relevant content by pulling from dozens of past projects and researched further topics to fill in any gaps. Every word in the book needed to be vetted by several different regulatory teams, so using previously approved content saved a lot of time (and arguments).
Process: Keeping the input of a dozen people organized called for color coding and strict file versioning! I’ve learned over the years how to keep meticulously organized project files so that they can be not only my own, but also my clients’, external brain.
Process: I also worked with a medical copywriter to polish up flow and keep the appropriate reading level throughout. We collaborated on ideas on how to simplify and present content visually to help avoid overwhelming with too much information, which is how poop emojis ended up playing a key role in one section!
Process: The client-side project manager and I worked with the content I gathered to form the booklet’s outline while I also began to rough in some ideas for imagery. We then presented to project stakeholders, who helped to review, refine, and expand.
Process: At this point, design could begin in earnest! I firmed up styles for the copy, visual navigation, callouts, and imagery with a few sample pages. That established, the rest of the project moved quickly and was the most fun — I love the endlessly playful way that two colors and basic shapes came alive on each page.
End Result: The puns about bringing this project to life write themselves, so I will resist any comparisons to giving birth and the design process! But I will say that I’m proud to have taken an intimidating patchwork collection of content ideas and have a resulting booklet that parents could use as a handy reference and supportive cheerleader before, during, and after delivery.
End Result: Final cover & one of the interior spreads.
End Result: More of the interior spreads.