The Project:
These pieces within a multichannel marketing campaign for Nestlé Infant Nutrition included point of sale displays, instant redeemable coupons, direct mail, and email marketing.
Supporting the consumer-facing pieces were medical professional communications and internal training aids, along with a tradeshow booth. I was the lead designer for this project at the creative agency Welltivity, collaborating with junior designers on the design. Images of cute babies were used shamelessly throughout.
The Results:
After the marketing director presented the campaign results to leadership, they were proclaimed by their colleague to have “looked like a rock star”. The success of these designs led to requests to iterate many of these pieces for additional product lines.
