The Project:
These placemats for Gerber were distributed by pediatricians during well visit exams to encourage developmentally appropriate meals for each early childhood development milestone. As part of the creative agency Welltivity, I collaborated with the client to write copy, collaborated with junior designers on image sourcing and layout, created custom illustrations alongside editing the stock images and illustrations, and finalized each design.
The Results:
Gerber’s project manager declared the placemats to be a huge hit, with feedback from the sales team that they found them to be a valuable way to connect with pediatricians, who in turn appreciated having a colorful tool promoting a love of fruit and veggies.
