In the Loop Corporate Magazine
Role: art direction & design / copywriting / illustration / photoediting
tools: Adobe Creative Suite (indesign, illustrator, photoshop)
The Project:
These quarterly corporate magazines, with print and digital editions, for Azura Vascular Care were designed around a flexible template to broadcast a broad variety of content from contributors across their national system of centers. As part of the creative agency Welltivity, I was the lead (and often sole) designer, collaborating with AVC project managers to manage the firehouse of content submissions to create editoral designs chockfull of illustrations, infographics, and photography, along with assisting with copywriting, editing, and proofing.
The Results:
I shepherded each issue through rapid-fire rounds of review with dozens of external stakeholders under tight deadlines, leading more than one AVC project manager to write a glowing email thanking me for remaining calm throughout. These magazines were a huge source of pride and delight for the company, especially among contributors praising the creativity that brought their content to life.
