The Project:
A cohesive digital identity for the U.S. launch of the BabyNes feeding system, including a responsive email campaign with dynamically generated content, digital retail kiosks, and Amazon A+/B+ storefront branding. Welltivity, the creative agency that I worked for that primarily focused on print at the time, was able to say yes to this digital launch because of my UI/UX knowledge, video editing and HTML skills, and willingness to quickly get up to speed with the just-launched Amazon Storefront services.
The Results:
After this launch, the product manager gave enthusiastic recommendations to colleagues for Welltivity’s services, saying we weren’t “cumbersome” like other agencies.
